Case Studies

PSC provides research, communications and policy analysis services to a variety of partner organizations and clients. We guide and lead the planning and implementation of projects of national significance including public opinion polls, government programs and public health initiatives. The following is a sampling PSC’s communications and outreach work.

American Medical Group Foundation – National Campaign Development, Project Management and Launch of Measure Up/Pressure Down

PSC’s led the launch of Measure Up/Pressure Down, AMGF’s three-year, $3 million national campaign to improve hypertension care processes and outcomes. As project director, PSC’s Judy Lubin was responsible for campaign conceptualization and planning, sponsor and partner development, coordination of a National Steering Committee and Scientific Advisory Council, materials development, public relations, and event planning. Under Lubin’s leadership, over 140 medical groups and health systems serving more than 42 million patients including Mayo Clinic, Kaiser Permanente and Cleveland Clinic joined the campaign and committed to achieving the campaign goal by implementing quality improvement strategies within their practices. PSC also secured partnerships with national organizations and the U.S. Department of Health and Human Services, and coordinated logistics for a press conference at the National Press Club.

Black Women’s Health Imperative – Health Reform, Reproductive Health Advocacy Messaging; General Communications Support

In the midst of a national debate on health care and growing health care disparities, PSC provided the Black Women’s Health Imperative (Imperative) with strategic direction and counsel on the organization’s communications, policy advocacy and community outreach efforts.

PSC worked side-by-side with the organization’s leadership to develop key messages around health reform, breast cancer disparities, HIV/AIDS and other health issues. Based on these key messages, PSC created a variety of communication materials including issue briefs, press releases, action alerts, newsletter content, health education brochures, and general member communications.

PSC also worked closely with the Imperative to develop and host its first Breast Cancer Leadership Summit in March 2009 and a health reform town hall in September 2009. For both of these events, PSC provided recommendations and assisted with recruitment of panel members, advised the organization on the program format and content, outreach to women’s organizations, and developed briefing documents that were disseminated onsite and via the organization’s website.

Congressional Black Caucus Foundation – AVOICE Virtual Library

The African American Voices in Congress (AVOICE) virtual library captures the history and contributions of African Americans in the U.S. House of Representatives and Senate. When AVOICE was just a great idea worth exploring, the Congressional Black Caucus Foundation turned to PSC to develop a project plan. PSC’s plan provided the research and outlined the process for establishing this unique educational resource for researchers, academics, educators and students. From establishing an oversight committee to identifying options for digitizing fragile historical documents, PSC’s plan provided the CBCF with a clear way forward and served as the basis for securing financial support for the project from one of the nation’s leading technology companies.

WomenHeart: The National Coalition for Women and Heart Disease – Wenger Awards Dinner; Rebranding and General Communications Support

WomenHeart: The National Coalition for Women with Heart Disease is national patient advocacy organization founded in 1999. PSC’ was instrumental in the rebranding of the organization, managing the development of key messages, analysis of data from focus groups and interviews with key stakeholders to writing the organization’s first brand guide and overseeing the production of a new website, corporate video and health education brochures.

PSC managed WomenHeart’s annual Wenger Awards Dinner held at the National Museum for Women in the Arts. The event was a high-profile public relations event attended by representatives from government, corporate, nonprofit and media organizations. It featured a video message from First Lady Laura Bush and nationally recognized women’s heart health experts and advocates including the Director of the National Heart, Lung and Blood Institute and the editor-in chief of Woman’s Day magazine. PSC also served as media contact for the organization, monitored internal and external communications, developed corporate partnerships and provided strategic guidance and support to WomenHeart’s overall communications strategy.

National Oceanic and Atmospheric Administration, Office of Coast Survey – Website Redesign; Public Media Distribution Plan for The Surveyors

The Office of Coast Survey is the oldest U.S. scientific organization, dating from 1807 when President Thomas Jefferson signed an act to provide for surveying the coasts of the United States. Today, OCS’s primary mission is to ensure safe, efficient and environmentally sound marine transportation that brings an uninterrupted flow of people and goods into and out of our nation’s ports. PSC is working with OCS to completely redesign the agency’s website to be more responsive to the needs of the more than 180,00 visitors the site receives each month. The new website will feature user-friendly navigation, better content organization, and integration of social media tools. PSC also developed a national public media distribution plan for The Surveyors, a documentary video chronicling the role of OCS in pioneering new technology to help engineer the growth of the nation. The plan outlines several strategies for distribution including public television, maritime museums and partnerships with science education organizations.

Office on Women’s Health, DHHS/Ad Council – National Breastfeeding Awareness Campaign

The U.S. Department of Health and Human Services’ Office on Women’s Health National Breastfeeding Awareness Campaign includes a media outreach strategy that features public service announcements sponsored by the Ad Council. The campaign seeks to (1) empower women to commit to breastfeeding and (2) to highlight new research that shows that babies who are exclusively breastfed for 6 months are less likely to develop ear infections, diarrhea, respiratory illnesses, and may be less likely to develop childhood obesity.

PSC provided social marketing, media outreach, and event and communications planning services to support the Campaign in Washington, DC and Camden County, NJ. Services included development and production of the Washington Breastfeeding Friendly Business and Community Awards Breakfast, A Mother’s Gift–an educational event held at Echelon mall in partnership with the Southern New Jersey Breastfeeding Coalition, and placement of campaign ads in Washington area publications

Heart and Style/Office on Women’s Health, DHHS, Minority Women’s Health Conference

PSC created the Heart and Style conference and website to educate African American women about their risk for heart disease. Based on The Heart Truth campaign and social marketing concepts, the Heart and Style Conference and Fair-held in 2005 and 2006 in Washington, DC-has been praised for its creative appeal to black women to take better care of their hearts. With four months to plan and implement the first conference, PSC established several strategic and promotional partnerships with members of the media, corporations and community groups. These partnerships included:

  • Honorary Chairs – recruitment of local female radio and TV media personalities to serve as honorary chairs of the event.
  • Corporate and Community Partnerships with Sephora Cosmetics, Whole Foods Market and Jasper’s Restaurant, Black Nurses Association and local African American women’s groups
  • Fashion Designers – PSC partnered with Washington, DC and New York based designers to host a Red Dress fashion show during the health fair.
  • Radio One Partnership – Radio One agreed to run public service announcements about Heart and Style on their four Washington, DC area radio stations. PSC developed three 30-second PSAs and three 15-second PSAs that ran 20-30 times during the month of February. Radio One also scheduled on-air interviews with Judy Lubin, PSC president and managing director. Additionally, PSC assembled five special Heart and Style packages for on-air giveaways.

Office on Women’s Health, DHHS – Addressing Prediabetes in Families

PSC developed the Heart and Style Big Rewards Lifestyle Coaching Program, an interactive multimedia intervention designed to reduce the risk of diabetes among African American families by engaging African American women in diabetes prevention and education activities. The program included an educational conference, web-based educational content and motivational messages, health coaching delivered via teleseminars, and program materials including a program handbook and diabetes prevention literature. PSC managed all aspects of the program including event production and marketing, recruitment of program participants, coordination of coaching sessions, follow-up with program participants and program evaluation.

Congressional Black Caucus Foundation – Black Health Empowerment Tour

PSC developed the concept and managed the initial launch (graphic design, speaker recruitment, event planning and onsite event management) of the CBCF’s Black Health Empowerment Project (BHEP), a multi-city obesity prevention and education program. We led the production of seven BHEP events held throughout the country and the U.S. Virgin Islands in 2005 and 2006.

Each BHEP event was sponsored and attended by a member of the Congressional Black Caucus. The events featured an obesity symposium, cooking demonstrations, a health fair and children’s activities. Attendees also enjoyed a healthy food tasting and access to over 20 health and community-based organizations. BHEP events averaged 250-400 attendees in each event market and received extensive local and national media coverage.