Using Social Media to Promote Your Cause or Organization

Available as half-day, one-day, or personal coaching session (min. 2 hours)

With limited human and financial resources, nonprofit organizations are experimenting with new ways to reach new audiences, raise awareness and influence policymakers and funders. Social media tools like Blogs, Twitter, and Facebook are powerful channels for elevating an organization’s profile and causes, while providing opportunities for engaging a wider audience of stakeholders and interested parties. But how do you get started? In this session, participants will learn how to harness the power of social media by strategically and affordably integrating social media into their overall communications mix.

You’ll learn:

  • How to listen to, track and join digital conversations about your issue or cause
  • The components of a successful social media campaign
  • How to manage personal or staff time on social media sites
  • The basics of blogging, Twitter and Facebook
  • How to reach your core audience and expand your sphere of influence through social media
  • Secrets of successful nonprofit social media campaigns and programs
  • How to enlist your board members, staff and constituents/members in your social media efforts
  • How to integrate social media into your current communications (e.g., email, website, offline)
  • Quick ways to produce engaging, useful and timely content
  • Evaluating your social media efforts

Recommended for: nonprofit organizations,  foundations, advocates, cause marketing partners

Contact Us to book this training.

Other trainings available:

Social Media/Web 2.0

Using Social Media to Promote Your Cause or Organization

Asking for Change: New Tools for Reaching New Donors

Using Social Media to Change The World – The Power of Women Online

Using Social Media to Change Your World – The Power of Girls Online

Health 2.0: New Media Tools for Promoting Health Professionals

Advocacy Skills Training

Health Advocacy Training (customize for your staff, advocates,  women/women of color)

Gather the Women: Social Change Bootcamp (2 days)

Media Training

Media Training and Messaging

Wellness

Health and Balance for Women Leaders